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PROSECCO SUPERIORE VALDO SPUMANTI QUALITY IS NOT JUST A LABEL

Valdo Spumanti – a leading Italian producer of Prosecco – will present a preview of its labels that meet the requirements recently set forth by the newly implemented production guidelines with a view to protecting Prosecco as synonymous of Made in Italy in the world.

Vinitaly, april 8-12 2010. 40 years after the DOC acknowledgment (Denomination of Controlled Origin) a new achievement has been obtained to protect Made in Italy: the guidelines ruling the Denomination of Controlled and Guaranteed Origin for the Valdobbiadene Prosecco Superiore.

D.O.C.G. is granted after at least 5 years from the acknowledgement of the DOC because of the intrinsic combination of traditional natural, human and historical features that make wines superior in comparison with average wines included in the same classification. In addition, wines must have earned national and international reputation. With regard to Valdobbiadene Prosecco Superiore DOCG, vinification processes must be carried out within the traditional Valdobbiadene grape-growing and harvest area; bottling must take place within the province of Treviso.

Given this acknowledgment that further protects Prosecco and increases its level of quality within the domestic market, Valdo Spumanti has restyled labels. The label of each bottle will have the “Valdobbiadene Prosecco Superiore” added with the D.O.C.G. acknowledgment: an opportunity to revamp the graphic image of Valdo Spumante wines in tune with Valdo’s values and its brand essence.

Furthermore, the introduction of the new Guidelines becomes a fundamental occasion to enhance the traditional territory of Valdobbiadene, where this extraordinary wine comes from. Tradition, class and elegance: Valdo Spumanti dresses the unique feature of Prosecco with a label that highlights Prosecco as a sign of excellence in Italy and throughout the world.