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VALDO SPUMANTI: FROM NEW YORK TO VINITALY

After the growing trend in 2010 with 8.8 millions of bottles sold and sales accounting for 35.6 million Euros (+9.3% over 2009), and a strong international market position acknowledged by the recent introduction in the wine list of the Food Hall, one of the seven restaurants of the prestigious New York Plaza Hotel, Valdo Spumanti is Italy’s representative of “made in Italy” sparkling wines throughout the world, and once more a protagonist of the Verona-based Vinitaly. A presence that becomes even more important this year marking the 150 th anniversary of Italy’s Unification.

Vinitaly, 7-11 April 2011 – Valdo Spumanti – the Valdobbiadene-based and Italy’s leading producer of Prosecco and Dry Charmat – will be exhibiting at the 45th Vinitaly backed by the extremely positive results achieved last year despite the overall difficult economic situation. The company posted a growth in all its business key areas at the end of 2010 selling over 8.8 million bottles generating revenues for 35.6 million Euros (+9.3% over the previous year). The company has re-affirmed its key role in the market of sparkling wines, holding Italy’s largest market share for Prosecco (16%) and Dry Spumante wines (9.6%)*.

Valdo Spumanti’s great results in 2010 also in foreign markets reflect the company leading international position in made-in-Italy sparkling wines: as a matter of fact, exports accounted for 34% in value of the company’s total revenues with 20% increase over 2009. This key role is even more important this year marking the 150th anniversary of Italy’s Unification. Back to foreign markets, Germany and the UK are the predominant end markets followed by Brazil, China, Canada and Mexico bringing excellent results. Last but not least, the United States where the company achieved unparalleled growth in 2010, largely backed by the distribution agreement signed with the Château Lafite Rothschild Group in 2009. As a result, Valdo’s products are now distributed in the United States by Pasternak.

Furthermore, one of the greatest acknowledgments is the recent introduction of Prosecco Brut, specially launched by Valdo Spumanti into foreign markets, in the wine list of the Food Hall, one of the seven restaurants of the prestigious New York Plaza Hotel, the greatest luxury accommodation in the Big Apple. This is a sign of the increasing success Valdo Spumante is also achieving overseas. From the Plaza Hotel overlooking Central Park in New York, Valdo Spumanti lands in Verona for Vinitaly 2011 which “represents – says Pierluigi Bolla, President of Valdo Spumanti – the ideal occasion to launch the greatest hits and innovations, to define the company’s trend in Italy and abroad, and to chart a course for the future with a view to increasing sales supported by a dynamic approach with a focus to quality and market needs”.

* Figures Iri Infoscan Total 2010